The number of Internet users in India has topped 100 million, fueling the growth of net-based businesses.
When Deepinder Goyal was working at a consulting firm three years ago, he found his colleagues kept a stack of menu cards handy so that they could order lunch from different restaurants. That gave Goyal the idea of launching a net-based food and lifestyle guide.
“We scanned these menu cards and put them online,” Goyal said. “So starting an Internet venture was actually an experiment and it worked out really well and currently we are getting around two million people just looking up menu cards on our website every month.”
Goyal’s website, Zomato.com, has flourished partly due to an explosion in the food and restaurant business, and partly due to the huge growth in the number of Internet users in India in recent years.
India now has over 112 million users – about 10 percent of the country. It is the world’s third largest user base behind China and the United States. With about five million new users logging on every month, the number is expected to reach 250 million in less than two years.
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