The Nation Group is thriving in east Africa, where “old media” still reign
The lag in digital-media consumption has helped keep profits fat at the eight newspapers, five radio stations and three television stations that Nation Group runs in Kenya, Uganda, Tanzania and Rwanda. The company was started in 1959 with the financial backing of the Aga Khan, a Muslim prince, who wanted Kenyans seeking independence from Britain to have a newspaper that rivalled the quality of the white settlers’ ones. Its English-language paper, the Nation, has a circulation of around 250,000, and is Kenya’s largest. Issues brim with exuberant political stories, recounted with the colour and detail fans use to describe their favourite football team.
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