Nation Hela launches campaign to boost its cash transfer service — The Nation co Kenya

Redempta Macharia ( right) of Nation Hela Money transfer sevice explains to Paul Wanyoike how Nation Hela works at Jungle Nut Factory in Thika in June 16, 2013 during registration. Photo/ ANTHONY OMUYA (NAIROBI)

Redempta Macharia ( right) of Nation Hela Money transfer service explains to Paul Wanyoike how Nation Hela works at Jungle Nut Factory in Thika in June 16, 2013 during registration. Photo/ANTHONY OMUYA (NAIROBI) 

Nation Hela has launched a door-to-door marketing strategy that will see small and medium-sized enterprises use the card.

The international money transfer service, introduced by the Nation Media Group in partnership with Diamond Trust Bank, targets 300 companies.

(…)

He said the move is geared towards bridging the gap between the banked and unbanked.

“We want to erase the notion that cards are only for the wealthy. That is why we are reaching out to small and medium scale enterprises.”

Read full on The Nation co Kenya

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