Leading television broadcaster NTV has become the first brand in East Africa to attract one million followers on social media networking site Twitter.
The station is among TV channels in the Nation Media Group stable and with a foothold in Kenya and the region.
Making the announcement on Tuesday, an excited Mr Larry Madowo, NTV’s technology editor, said the move would promote “healthy competition” with other broadcasters.
“It has happened! NTV has become the first brand in East Africa to hit one million followers on Twitter!” he said in an email to staff at the station.
“The @ntvkenya is the most followed Twitter account in Kenya after President Kenyatta’s and this cements our reputation as the region’s biggest digital brand as several independent studies have already shown. ‘When news breaks, more people turn to NTV online – and on air – than any other media house,” he said.
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Aga Khan Fund for Economic Development
School girls in Kenya reading the Nation, which was set up in the years preceding Kenyan independence.Majority-owned and run by Kenyans, the Nation Media Group’s operations include a growing number of English and Kiswahili national newspapers, a regional weekly, and radio and television stations.
Founded by the Aga Khan in 1960, the Group has its origins in Kenya’s Taifa and Nation newspapers, which were set up to provide independent voices during the years just preceding the country’s independence. The Aga Khan’s long association with the newspapers was institutionalised in 2003, when his shares were transferred to AKFED, making it the largest shareholder in the Nation Group.
Nation Centre, NairobiIn recent years, the Group has expanded its operations into Uganda and Tanzania. It has an annual turnover in excess of US$ 50 million. It has also become one of the largest companies on the Nairobi Stock Exchange.
Nation Newspapers publishes the daily and Sunday Nation and Taifa newspapers and the regional weekly, The EastAfrican. It is also expanding into web directories and multimedia. In Uganda, Monitor Publications Limited publishes the daily and Sunday Monitor. In Tanzania, Mwananchi Communications Limited publishes two dailies, Mwananchi and The Citizen. Nation Marketing and Publishing Limited produces a variety of publications, including The Weekly Advertiser and the Nation Business Directory.
AKFED�s media operations in East Africa include radio and television stations as well as newspapers.The Nation Broadcasting Division operates NTV and Easy FM radio, both highly popular stations which now operate throughout Kenya, and NTV and KFM radio in Uganda. Expansion plans include creating a television network serving all three countries.