Serena Islamabad – Photo credit Serena Group
Pakistan is not widely known for its luxury tourism, but hotels such as those owned by the Serena Hotel Group are changing all that
For far too long, Pakistan has been a victim of what Mr. Aziz Boolani calls “the narrative” — where the media does not depict the true reflection of the country. You almost never hear about its cultural treasures, natural wonders, traditional hospitality and steadily improving macroeconomic indicators. Serena Hotels aim to project a country making every effort to secure the well-being of its people, adds Mr. Boolani, who as CEO of the Serena Hotels, South and Central Asia wants to make sure the other side of the story gets told.
Serena Hotels are particularly proud of their role in forming the Adventure Diplomacy Group (ADG), in which Serena Hotels and the Ambassadors of the United States of America, Nepal, Indonesia, the Russian Federation and the Argentine Republic, sponsored the young Pakistani climber Samina Ali Baig, in her bid to become the first female mountaineer to reach the seven highest summits on the seven continents. The Adventure Diplomacy Initiative set a world record for Pakistan.
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Wikipedia on Serena hotels
The Serena Group comprises a collection of 36 luxury resorts, safari lodges, and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda, and Mozambique) and Central and South Asia (Pakistan, Afghanistan, and Tajikistan).
The Serena Hotels Group is one of 96 companies that makes up the Aga Khan Fund for Economic Development (AKFED), the for-profit arm of the Aga Khan Development Network (AKDN). The Group trades under the name Tourism Promotion Services (TPS Serena). The company is listed on the Nairobi Stock Exchange (NSE), where it trades under the symbol TPS. As of November 2011, the group has 25 properties in Africa, in the countries of Kenya, Mozambique, Rwanda, Tanzania, and Uganda. The Group also maintains 10 properties in three Asian countries of Afghanistan, Pakistan, and Tajikistan.
The five-star Nairobi Serena Hotel and Islamabad Serena Hotel are the flagship properties of the group. Serena has the distinction of operating luxury heritage hotels in Pakistan’s Himalayas with Skardu Shigar Fort and Khaplu Palace Hotel being the most preeminent ones.
A deluxe new property, the Lahore Serena Hotel, in Pakistan’s second largest city, is under construction and will be the city’s first new 5-star hotel to come up in more than three decades.
Read more on: https://en.wikipedia.org/wiki/Serena_Hotels
Serena Mission and Vision
“Our Mission is to create outstanding facilities faithfully reflecting ethnic designs that offer the highest standards of product and service and to provide Management and staff with an environment that enables them to deliver operating standards beyond the level of our guests’ expectations, resulting in satisfactory returns to our stakeholders.”
We are committed to the development of those projects that accord optimum regard to environmental concerns in terms of; design, planning, construction and operation.
We are sensitive towards monitoring the interests of the local population; particularly with regard to the safeguarding of their traditions, culture and future development.
We practise a responsible attitude towards energy conservation in terms of the reduction and recycling of waste; the control of sewage disposal, air-emissions and pollutants; the reduction in use of such unfriendly products as CFSs, pesticides and other toxic substances; and the reduction of noise and visual pollution.
Serena is sensitive to the conservation of environmentally protected or threatened areas, species and scenic aesthetics. We shall also aim to achieve the enhancement of the landscape, wherever possible, by means of indigenous plant material reinforcement.
We always endeavor to conserve rather than exploit nature.
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SERENA HOTELS SCOOPS 12 MAJOR COVETED AWARDS AT THE 2016 WORLD TRAVEL AWARDS IN ZANZIBAR.
It was a victorious night for Serena Hotels , East Africa’s leading hotel group, scooping 12 awards including the top Award ,Africa’s Leading Hotel Brand at the 2016 World Travel Awards held at Diamonds La Gemma dell’Est in Zanzibar, Tanzania.
Regarded as the “Oscars” of the travel industry according to the Wall Street Journal, the World Travel Awards acknowledge, reward and celebrate excellence across all sectors of the global tourism and travel industry. We are delighted to announce that we have been voted for, and won:
1.) Africa’s Leading Hotel Brand 2016: Serena Hotels
2.) Africa’s Leading Green Hotel 2016: Nairobi Serena Hotel, Kenya
3.) Kenya’s Leading Business Hotel 2016: Nairobi Serena Hotel
4.) Tanzania’s Leading Hotel 2016: Dar es Salaam Serena Hotel
5.) Tanzania’s Leading Hotel Suite 2016: Presidential Suite @ Dar es Salaam Serena Hotel
6.) Tanzania’s Leading Boutique Hotel 2016: Zanzibar Serena Hotel
7.) Zanzibar’s Leading Hotel 2016: Zanzibar Serena Hotel
8.) Uganda’s Leading Hotel 2016: Kampala Serena Hotel
9.) Uganda’s Leading Hotel Suite 2016: Presidential Suite @ Lake Victoria Serena Resort
10.) Rwanda’s Leading Hotel 2016: Kigali Serena Hotel
11.) Mozambique’s Leading Hotel 2016: The Polana Serena Hotel
12.) Mozambique’s Leading Hotel Suite 2016: Presidential Suite @ The Polana Serena Hotel
Serena Hotels bagged top honors with Nairobi Serena Hotel named Africa’s Leading Green Hotel. This is the second time that the hotel has won this award, an acknowledgement of the hotel’s and the group’s continued commitment to sustainable business practices.
Read more on our blog, The Serena Experience.