NAIROBI, Kenya, Jun 30 – Nation Media Group on Thursday announced that it would be making staff cuts following the “scaling down” of its radio stations and consolidation of its two television stations NTV and QTV.
In a statement to the public, the group’s management said the rationalisation measures were effective immediately as it seeks to reposition itself in a rapidly changing media landscape.
- The news business in general, globally, is changing with more and more people using their smart, digital devices, to access the news
- According to a report by Reuters, a third of the global audience now access the news on their smart phones but not necessarily to the exclusion of the more traditional media
- The traditional media is however struggling to compete with Poynter News University documenting a four per cent decline in newspaper readership in the US with TV and radio recording only a one percent rise in audience growth between 2010 and 2011 while the online platform grew by 17.2 per cent
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